The
Messenger
You expand through reach.
You notice things around you and you frequently find yourself having something to say. You observe patterns. You are drawn to share stories, experiences and perspectives that don't always fit neatly into someone else's framework. And when you stop worrying about whether your message is "good enough," something happens…
People start paying attention.
Your gift isn't necessarily having the loudest voice. Your gift is that you have a voice that is recognizable.
You may naturally...
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Have strong perspectives
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See things differently
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Think in big ideas
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Love writing, speaking or storytelling
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Feel compelled to share what you've learned
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Get frustrated when something important isn't being talked about
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Have lots of things you want to say
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Naturally challenge conventional thinking
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Feel energized when your ideas resonate with others
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Want your work to reach beyond the people directly in front of you
Your STrengths
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Communication
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Storytelling
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Thought leadership
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Perspective
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Visibility
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Big-picture thinking
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Influence
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Connecting ideas
Patterns to Watch
Your greatest strength can become your greatest constraint when you don't recognize it.
You may:
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Keep your best ideas in your head
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Worry that everyone already knows what you know
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Dilute your opinions to avoid being judged
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Try to sound like an "expert" instead of sounding like yourself
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Feel pressure to create content simply because you're supposed to
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Talk about everyone else's ideas instead of developing your own
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Have a message but no clear place to take it
Or you may find yourself going in the other direction:
You may find yourself with so many things say that your audience can't figure out what you're actually known for or your one central message you want them know.
In this case, your next level isn't necessarily providing more content. It's creating more clarity around your message.
Where you may have been stuck
You may have been trying to create the "right" content instead of sharing the things you genuinely have something to say about.
You may have been asking yourself:
"What should I post?"
But when you stop and think about the the better question is:
"What do I believe?"
Your stories, experiences, opinions, lessons and observations are not distractions from your business. They are part of your intellectual property. They provide insights and knowledge into what you should be sharing with the world.
Your way forward
Think beyond traditional content creation. As the messenger, your content should come in a way where you get to share knowledge, opinions, and beliefs that are important to you.
Your message can be turned into:
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Speaking engagements
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Keynotes
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Podcasting (or podcast guest)
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Books
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Newsletters
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Blogs
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YouTube
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Signature talks
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Workshops
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Courses
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Thought leadership
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Media
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Paid content
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Intellectual property
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Paid speaking
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Media appearances
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Thought leadership
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Sponsored content
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Corporate presentations
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Turning signature talks into courses/products
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Paid content platforms
Ask yourself
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What do I wish more people understood?
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What have I experienced that changed the way I think?
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What do I see differently than other people in my industry?
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What conversation do I wish someone would start?
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What am I afraid to say because it feels too obvious, too bold or too "me"?
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If I stopped trying to sound like an expert, what would I actually say?
Your reminder
Your message doesn't have to sound like everyone else's. It needs to sound like you. And maybe the thing you've been keeping to yourself is exactly what someone else needs to hear.
Your Next Step
Now you know how you naturally create value.
But knowing your Expansion Style is only the beginning.
The bigger question is..
What's been keeping you from building that way?
Maybe you've been...
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Following someone else's blueprint
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Trying to grow in a way that drains you
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Sitting on ideas you haven't acted on
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Giving away too much of your time and expertise
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Creating offers nobody asked for
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Hiding behind perfectionism
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Thinking “why me?”
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Trying to provide too many solutions
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Overthinking your next move to the point you don’t do anything
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Building what you think you should build instead of what actually excites you
That's where we go next.
It's time to stop spinning your wheels so you can start building something that lights you up. Let's remove what's been keeping you stuck, uncover what's already inside you and your business, and figure out how to put your passions, expertise and strengths to work.
And then?
Let's figure out what you're meant to share with the world.
That's the work of EXPAND.