The
Connector
You expand through belonging.
You know that people are part of the magic. You don't just see a business. You see and naturally connect people. You notice who needs to meet. You create conversations. You make people feel welcome.
You have a natural ability to create an environment where people can say:
"Oh my gosh. Me too."
And sometimes the thing you are building isn't simply an offer. It's a place people want to belong.
You may naturally...
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Bring people together
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Introduce people who should know each other
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Create welcoming environments
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Facilitate conversations
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Build relationships easily
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Notice shared interests and needs
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Enjoy collaboration
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Feel energized by groups
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Care deeply about shared experiences
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Think beyond yourself
Your STrengths
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Community building
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Relationship building
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Facilitation
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Collaboration
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Belonging
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Leadership
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Creating experiences
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Making people feel seen
Patterns to Watch
You may:
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Give too much of yourself to those you serve
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Feel responsible for everyone's experience
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Build a community or experience before you've defined why people should join
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Confuse engagement with a business model
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Spend so much time nurturing relationships that you forget to sell
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Avoid charging because you genuinely love bringing people together
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Keep trying to serve everyone inside the community
You thrive in community or groups and you enjoy bringing people for a common good. But sometimes you do so without a clear purpose.
Where you may have been stuck
You may have thought:
"I need to figure out what I sell first."
But perhaps one of your greatest assets is the environment you create.
You may have been trying to build a business around your individual expertise when part of your magic comes from what happens between people or sharing your expertise with an intentional message to a group of individuals who share something in common.
Your way forward
Consider offers built around recurring connection and shared experience:
In person or online…
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Memberships
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Communities
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Masterminds
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Group coaching
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Group experiences
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Circles
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Peer groups
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LIVE experiences
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Accountability groups
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Events
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Networking groups
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Retreats
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Group calls
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Paid communities (subscriptions)
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Clubs
The key is not simply: "Come hang out with me."
The intention behind it is: "Come be part of this transformation, experience or community."
Ask yourself
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Who naturally gathers around me?
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What kind of people do I love bringing together?
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What do these people need from one another?
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What experience could I create that feels bigger than a one-to-one interaction?
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What would make people want to come back?
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Where could a community create more value than another service?
Your reminder
You don't have to build everything alone. Sometimes the thing you're meant to build isn't just an offer. For the connector, it's a place where people can find and learn from you or even one another.
Your Next Step
Now you know how you naturally create value.
But knowing your Expansion Style is only the beginning.
The bigger question is..
What's been keeping you from building that way?
Maybe you've been...
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Following someone else's blueprint
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Trying to grow in a way that drains you
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Sitting on ideas you haven't acted on
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Giving away too much of your time and expertise
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Creating offers nobody asked for
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Hiding behind perfectionism
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Thinking “why me?”
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Trying to provide too many solutions
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Overthinking your next move to the point you don’t do anything
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Building what you think you should build instead of what actually excites you
That's where we go next.
It's time to stop spinning your wheels so you can start building something that lights you up. Let's remove what's been keeping you stuck, uncover what's already inside you and your business, and figure out how to put your passions, expertise and strengths to work.
And then?
Let's figure out what you're meant to share with the world.
That's the work of EXPAND.